Pattern to Plan would be no where near what it is today without the talent, dedication, and creative work of Roxy. An Aussie living and working in Mexico City with a young baby at home, Roxy is a renaissance woman. I am so fortunate to have had her part of the team since September 2014. You have seen her fine work in the 2015 Global Fashion trade show calendar –> Click to grab your calendar now and most recently the NYC Garment District Tour –>> Grab the NYC Tour here. She’s been creating the Instagram quotes and the “Wow! that’s an awesome Pinterest page!” I cannot rave enough about Roxy. We asked her to share a few things about herself. Warning: Guaranteed #girlcrush about to happen. Who are your favorite fashion designers? My absolute favorite fashion designer is Isabel Marant, I love how comfortable and timeless her clothes are, especially the Étoile line. I’m a pretty big fan of a lot of French brands: I live in K.Jacques sandals, and A.P.C. trenches are cut so well and not too expensive considering how long they last. Celine with their naturally amazing accessories are always so cool and subtle. I also love… [Read More]
First time here, and want to know what’s the best place to start? Or maybe you’ve been hanging out for a bit but still want to get the most value for your time. Well look no further. We’ve put together a list of our fan favorites, the TOP 5 blog articles on P2P to get you started: Setting goals is something we do every quarter at Pattern to Plan – Get Creative with Goal Setting. Learn new strategies from yoga clothing brand Haven Collective. The real truth behind What happens at fashion trade shows? Figuring out How many pieces in your first fashion collection. Finances are critical to any start-up – this resource guide is a great place to start – How to finance a fashion line. Let us know in the comments below what are your favorite blog articles here on P2P? Or what more you’d like to see on the blog. Thanks for stopping by!
Brand voice is one of my favorite topics; the road to discovering it is all part of the fun. Our guest blogger Erica Breuer of Cake Resumes wrote about finding the balance between your personal brand and your business brand. But before we can talk divides, how do we talk about having two accounts and what exactly does brand voice mean? Brand voice determines the vocabulary you use, the imagery you share and the tone and language you put into all of your communications. In our Brand Voice for Social Media class, we spend 6 weeks working on defining, refining and practicing your brand’s voice to resonate with your customer and match up with your company mission. Because the story comes from you as business owner or founder, the voice of the brand will have your personality in it certainly. Think for a minute of fashion brands who do this so well. Even though Sophia Amoruso has stepped down from CEO of Nasty Gal, the brand is infused with her voice but also the voice of the generation she serves. And it works globally. And Chanel, a company with such legacy and heritage can also infuse the brand voice of… [Read More]
Pattern to Plan is pleased to welcome our very first guest blogger, Erica Breuer of Cake Resumes. We only work with the best, and she’s one of them! Enjoy…. Fill your business with YOU.” “Don’t be afraid to be seen.” “Let them hear your voice!” Your late night, Google-infused social media research sessions are probably flooded with this sage advice for balancing your personal and business brands. If you’re in launch mode, you might be hearing it in your sleep. And it’s all valid, nail-on-the-head guidance. But when you’re pouring brain and spirit into a business, it’s easy to blur lines and become a confusing you/company Siamese twin. Strike a balance from day one. Right now it’s peachy that your personal and business brands ride a tandem bike; but what about when you face a new exciting venture? Or when you realize your personal brand is overshadowed by your uber-successful biz? Are you prepared to scrap it all and rebrand? Truth: rebranding is slightly better than a kick in the face. Prime yourself for change. Develop your personal and business brands equally, but individually. Think of them like two lanes at a bowling alley. You’ve got games going on… [Read More]
Designers always want to know how many pieces should be in a first fashion collection. I want to approach the answer in a couple of ways. Determine how you want to present yourself and your work. You demonstrate the breadth of your skills by showing a variety of pieces with technical or interesting design. The unique elements tantalize a creative buyer with your ability. Or, you choose to showcase the depth of your expertise by focusing on one category, such as jackets. You will want to edit down all of your ideas to create and show your best pieces. This demonstrates your ability to remain clear to your vision while also knowing how to show off your notable talents. Let’s explore further by taking a few examples from recent fashion history. How did some of the big names in fashion launch their first fashion collection? Proenza Schouler Proenza Schouler’s first collection was their senior student collaboration. In 2002 they produced their final thesis collection as Seniors at Parsons, The New School for Design and Barney’s purchased the entire collection. This does not happen every day let alone every year; it was quite a spectacle and moment of success for the design duo. Funnily enough,… [Read More]
Good news for start-ups in the fashion space. A variety of options are now available to help you gain access to funding. The question of how to finance a fashion line is no longer the big road-block it used to be especially considering the amount of peer-to-peer sites, women’s based grants available and non-profits supporting small business start-ups. We did the research and are pleased to break it down to get you started. -Researched and Written by Roxy Gilbey. Pin this article to reference later. PEER TO PEER LENDING SITES Two of the top “peer-to-peer” lending sites are Lending Club and Prosper, operating completely online matching borrowers with investors in a transparent and dynamic alternative to the traditional banking system. Peer to peer lending sites offer borrowers lower interest rates and investors better returns, and although previously focused on smaller loans of up to $35,000 to individuals they are now catering to businesses. LENDING CLUB <–(click to access) Lending Club is the largest “peer-to-peer” platform with an easy to navigate website. It can often take a few weeks for borrowers to secure a loan although once you qualify funds will be deposited to your account within 6-8 business days. Lending… [Read More]
Yes, it can be done. With careful time management, and a strategic approach, you can certainly hold down your day job and build a fashion business of your dreams. Follow these strategies for success: Find a solid support team. Take a look at your own personal values and instill them into the company you want to create in the world. Test that biz out on social media. Pro-tip: It’s free! Create a balance between your work, new business planning and to actually live your life. Don’t let your small budget stop you. And finally the best way? Devise a strategy for success. So have you used some of these strategies to build your business on the side? What’s worked for you? I look forward to you sharing in the comments below.
You’ve had this idea rattling around in your brain for a while. I’ve been there too. It’s thrilling and frustrating at the same time. While living in Southwest Colorado I had a great idea too. But I did not have people with fashion or wholesale experience around me. So I really didn’t know how to figure out how to start a fashion business. That idea stayed on the back burner for about 10 years. You are so fortunate today! There are many more programs, certificates and courses where you can learn about the fashion industry. And articles, resources online mean you have a world of research at your fingertips. But then there’s that – a ton of information to sift through and make sense of. How to start YOUR fashion business is still a daunting question. This industry is huge. If you are just getting into it there are many moving parts that confuse even the top insiders. The new market is also full of outliers, who are shaking things up in our old dusty fashion industry which has been operating the same way for decades. Bravo to them! Pin this for later. What I recommend in Building the Fashion… [Read More]
Maybe you’re one of those people who think they can do it all. You completely understand your startup strategy, you’ve got this. And why wouldn’t you? It’s been in that head of yours for years. How could anyone else possibly know how to help you, when it’s your brilliance that’s going to bring this project to bear. Or maybe you’re one of those people who feel they need a lot of help: from family, friends, the gal at the coffee shop, your co-workers brother. Everyone has a skill who can help you put this dream together. These may be two extremes but tragically oftentimes result in the same ending – a failed company. When you are so tight to hold onto your project, you’re what I like to call a Tight Knitter. You don’t ever ask for help. You don’t see how hiring an expert bookkeeper or web designer or even photographer can not only greatly enhance the quality of your business. Or when you are too loose and you try to identify all these experts and friends to help you. A Loose Thread ends up spending a lot of time and money hiring outsiders. You not only lose control… [Read More]
Read on to learn more of what happens at fashion trade shows. Whether you are a retailer looking to buy new clothing and accessories for your store, a wholesaler or showroom looking to sell and connect with your buyers or a designer also looking to sell, Fashion Trade Shows or Fashion Market Week can be the most critical moment in your brand’s history. Many brands are made or sadly sometimes lost during market week. So exactly WHAT happens at these shows? What will you do when you get there? I represented emerging designers at trade shows and pretty much saw, heard or experienced all the emotional moments that happen during a trade show. I’ve also attended trade shows as a buyer. Both when I had my own clothing store, and also when I was sourcing new manufacturers in Thailand and Nepal for large-scale importing. You are a brand new Emerging Fashion Brand/Designer. Should you exhibit at a fashion market week? No. Oh boy. I may get into a lot of trouble for this. But I honestly, truly believe NO is the right answer when you are launching your collection. The odds are not in your favor. Hear me out. …. [Read More]