So this weekend, I was having a great Skype call with the newest addition to the Pattern to Plan team, Diana. Diana is such an asset to the team because she has studied Fashion Design and had her own label, seeing much success very early on. She’s been helping us understand her own experiences with how to start a fashion business. With this success, Diana encountered all the challenges facing a new designer which she was prepared for. But what she was not prepared for were the challenges facing her as a new business owner. How do I show up at a trade show when I’ve just won a contest? What should my collection look like, how do I merchandise it for the show in 6 weeks? What should my order forms look like? What is a press kit? And so on, and so on. Here are some lessons and insights from our Skype call today talking “How to start a fashion business.” Do not lose sight of the ground. As someone who has seen early success, you may have been given lots of opportunities and naturally you will say yes to all of them. You may receive a lot… [Read More]
Looking for easy to use vector files for your Illustrator designing? Trying to teach yourself how to use specific brushes or repeating patterns but don’t have the time or money to take a full-time college course? Search no more for we are excited to share with you the fashion tech tools by the Sew Heidi empire. You may have come across Heidi on her YouTube channel: Sew Heidi. With over 5900 subscribers Heidi’s been giving away the tutorial basics in Illustrator to fellow fashion designers since 2010. Her entrepreneur empire has grown to four distinct businesses all supporting fashion and tech design and I’m so excited to have had a call with Heidi and bring her talents to the Pattern to Plan community. She’s pretty much the nicest person in fashion you’ll ever want to meet! Business One – Sew Heidi on YouTube What it’s about – Since 2010, Heidi’s been making quick little video tutorials which average around 2-3 minutes. In this quick Illustrator tutorials, they allow the user to gain quick knowledge on “Covert a hand drawn sketch to vector” or “Object Arrange” and “Warp pattern swatch fills.” Hit the subscribe button and watch to learn. Who’s it for – Mid-level to experienced Illustrator… [Read More]
It’s upon us…the veritable fashion trade show season. And…you want to know, should you attend? These hot new shows are on our radar (click on bold to access show websites): Who’s Next – September 4- 7 Paris. Man/Woman Show – September 17-19 in New York. October 2-5 in Paris. Edit Shows- September 19-21 in New York. Coeur Show – October 12-14 Los Angeles. Kingpins show with denim focus – October 28-29 Amsterdam. For a complete Global Fashion trade show calendar created by Pattern to Plan, CLICK –> grab your trade show calendar here. The 3-page calendar with show weblinks will arrive in your inbox in minutes. Pro-Tip to use our calendar: Click on show weblinks from earlier this year, to find their future dates. And it’s caring to be sharing! Share this post and link with your fashion friends by using the links below.
Modern dancer turned fragrance and fashion designer Beau Rhee studied for her MFA at the University of Art and Design in Geneva, Switzerland. American-born Beau made her first series of fragrance in the famed French fragrance capital of Grasse to reflect the dedication and commitment to a practice, in her case, of dance. Blood Sweat and Tears was selected as a Finalist in the 2014 Institute of Art & Olfaction Awards, in the Independent Category. But on this day when I stopped in for a studio visit, I focused on her work in silk and color blocking. The luxurious 4-ply silks caught my eye and ended up in a custom designed dress, which I wore to the Parsons School Benefit in May, honoring Marc Jacobs. She runs all aspects of her brand under the label Atelier de Geste, literally translated at “gesture studio”. Most of Beau’s time in her Flat Iron studio is spent meeting with clients, arranging for fittings and holding special press and studio open houses. She designs her own patterns, uses the dress form to see how fabric falls and often times cuts right on the dress form. Beau loves to experiment with draping but with a tight month-long development cycle she’s… [Read More]
For the latest Brand Profile, I chose to interview marketing client, artist and fashion designer Jenny Callentine. Launched in 2014, Jenny’s company Aquarelle Maison offers luxury home goods, stationery, fabric by the yard and luxurious loungewear. The quality of materials she uses is enough to make you never want to leave home, let alone the soft welcoming color palette and chill vibes you’ll feel. I’ll let you get cozy with Jenny and Aquarelle Maison. . . Why do you do it? Run your own design shop and business? For most of my life I have always known that I would do my own thing and work for myself. It was just an instinct that I’ve always had. Because for me, creativity and making things is an integral part of who I am. To not create and do, that would be like not breathing! Making and doing coupled with the desire to bring happiness + beauty into our world is what let me create [my company] Aquarelle Maison. I couldn’t be happier about how it turned out. What would you do if you weren’t running this business? Who knows?!! Perhaps designing for someone else, event design, floral arranging, sound therapy…there is just so much that I love… [Read More]
As a former boutique owner, I often get asked the question “What did you learn from owning your own store?” So I sat down to craft my best list of 10 things I learned from being a retail buyer. It’s not about you. Sadly. So many of us go into retailing because we want to share our opinion, editing and style with the world. But oftentimes, we are not our only customer. You will undoubtedly have a variety of customers and the sooner you realize you are not your own ideal customer, the better you’ll start to buy for the store. Listen with your ears and with your eyes. When customers come into the shop, observe how they flow through the merchandise. What they pull out, how they touch it, what they choose to try on, how they talk about it. Listen with both ears and eyes. And it comes, you’ll perfect this as you run the business over time. Buy for your customers. Kind of goes with points #1 and #2 but the most fun I had during market week and buying trips was when I could say “Oh Alyce will LOVE this and Matt is definitely going to want this shirt… [Read More]